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20 Facts About SEO and PPC Ads All Business Owners Need to Know in 2024


Based on Latest Online Search Engines, SEO & PPC Ads Statistics in 2024:

1. 53% of website traffic comes from organic search.

2. Almost 1/3 of consumers search for local businesses on a daily basis.

3. Over 99% of all searchers click on one of the links in the first SERP.

4. Organic search drives over 10x more website traffic than organic social media.

5. Searches with 4 or more words have a better chance of giving your business clicks.

6. 95.88% of Google searches are 4 words or more.

7. Google owns 96% of all mobile searches and 92% of all desktop searches.

8. 49% of shoppers use Google to discover a new item or product.

9. The top-ranking website has an average of 3.8 times more backlinks than positions #2-#10.

10. The average Google first page result contains 1,447 words.

11. 27% of website traffic comes from paid search.

12. People encounter approximately 6,000 to 10,000 ads every day, on average.

13. Google Ads display on over 650,000 apps.

14. The highest CPC or Click-Per-Cost is found in the legal industry, at $6.75. The lowest CPC is found in the e-commerce industry, at $1.16.

15. The Google Display Network reaches over 90% of internet users.

16. Advertisers are predicted to spend $99.22 billion on search annually by 2024.

17. 74% of brands say that PPC ads are a huge driver for their business.

18. 93% of marketers are investing in search ads.

19. It can be extremely difficult to find good paid search case studies, as most of them are built by PPC agencies or by Google themselves.

20. Advertising accounts for about 81% of Google’s total revenue.

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