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6 Benefits and Reasons of Outsourcing Marketing

Outsourcing Marketing

1. Outside insights and innovation

As marketers, we all get stuck in a rut sometimes. Outsourcing is a great way to break out of this rut by giving you access to individuals who have a fresh perspective on your business and can offer new ideas for innovating your marketing efforts.

2. Scale Efforts Quickly & Effectively From the Expert Marketing Agency

Working with a marketing agency or managed services provider gives you greater bandwidth to scale marketing efforts quickly and respond to revenue contribution demands. As the agency marketer is one who excels under pressure, sweats agility and expertise and has the battle scars across verticals, objectively. They are very experienced marketers in the business battlefield.

3. Avoid worrying about staff leaves or vacations

Instead of worrying about who will cover for the absent employee, you can turn to outsourcing to handle that workload without overwhelming other team members.

4. Reduced overhead expenses with Flexible Relationship

Outsourcing gives you the manpower and skills you need without the overhead expenses. As business owner, you are free to terminate the relationship and source something new when the contract expires.

5. Increased efficiency

Outsourcing your marketing efforts can help increase your efficiency like you never thought possible. Agencies and managed service providers have a wide variety of resources at their fingertips to ensure they get your jobs done.

6. Achieving results and ROI

At the end of the day, results are what really matter to marketers. With their expertise and ability to be an extra set of hands to established marketing teams, marketing agencies and managed service providers can deliver. Agencies are paid to perform and be accountable to results within a certain contract period. They will strive towards the end to fight for your Sales!

Why should Startups or SMEs outsource Marketing?

Every day the number of startups and SMEs grows, so it is difficult to stand out in an increasingly competitive market. Especially if you have just founded a startup or run a small company, since budgets are low and competition is very high.

There are numerous reasons why companies decide to outsource Marketing, especially in the early stages. Among these companies we can find:

- Small businesses or newly founded startups with a low budget.

- Small businesses with a Marketing team lacking resources, skills, or experience.

- Companies in need of advice or points of view from third parties.

- Small businesses or startups that have made mistakes in the past and need new ideas to meet their goals.

Why should large companies or corporations outsource Marketing?

Let's face it, there are not enough hours in the year to be able to successfully take on all the opportunities and challenges that Marketing presents, unless your company has a huge, specialized team. Still, most large companies decide to outsource Marketing as well.

The reasons why corporations carry out this decision are the same as those of SMEs and startups. Outsourcing can lead to faster business and profit growth, as relying on specialists prevents making mistakes that could delay it.

What kind of services should you outsource?

Strategy: Design and implementation of the marketing strategy.

Content creation: eBooks, case studies, blog posts, videos, infographics

Digital Marketing: onboarding, lead nurturing, reporting, emailing, landing pages, CTAs

Social networks: engagement, calendar, copy, post scheduling

Website design: SEO, templates, maintenance, redesign

Analytics: sales funnel, traffic, conversions, reporting, keyword research

Branding and design: positioning, buyer personas, competitive analysis

Public relations: press releases, hiring influencers

There are 3 main reasons why you should consider outsourcing Marketing:

1. Cost savings.

2. More time to focus on the strengths and the most demanding functions of your company.

3. Access to specialized knowledge.

What kind of services should you outsource?

In the early stages of your business, you should consider outsourcing everything that is not focused on your product or service. That is, those activities that, when outsourced, allow you to focus more on the fields you master.

Some of the services for which you could hire an agency or external team are:

- Set up of your CRM and Marketing platform

- Design of your web page and branding

- SEO and Paid Media

- Social networks (when you consider them the most important part of your content strategy).

- Content creation (blog posts, videos, infographics, etc).

The decision to outsource marketing functions is a serious one. The merits of the decision should be weighed within the larger context of overall company strategy, internal bandwidth, and personnel resources.

If implemented correctly, outsourced marketing can deliver significant efficiency gains for organizations large and small. It can keep fixed costs low, increase the speed at which marketing results are delivered, keep internal marketing resources focused on high level activities, and help position the company against competitors.

Thinking about outsourcing marketing functions for your business? Contact Us now for details on how to get started.


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