Do you want to learn how to gain your traffic and achieve higher rankings in the Search Engines like Google, Yahoo etc for the keywords that can generate more sales and revenues for your website? Then you are coming to the Right Place.
Having SEO expertise is not the privilege of SEO professionals. It’s a skill that can be mastered by anyone wishing to learn how to do SEO for their own businesses.
Being a Professional Digital Marketing and SEO Specialist who practicing SEO for the past 8 years, I will be sharing the practical steps you need to follow to become a SEO expert.
Why everyone should be an expert in Search Engine Optimization (SEO)
Before getting into the steps, it’s important to understand the difference between an SEO expert and an SEO professional.
An SEO expert is someone that knows how SEO works and how to apply SEO to increase the rankings of a website in Search Engines.
An SEO professional is an SEO Expert that practices SEO as a profession either by doing SEO consulting, offering SEO services, or taking clients on a project-by-project basis.
I’m mentioning this difference to point out that you don’t have to practice SEO as a profession to become an SEO expert. There are many advantages as to why you should improve your SEO skills even if you don’t plan to offer services to clients.
Step 1: Understand how search engines work
Before starting everything about Search Engine Optimization, the very first step you need to take is to learn the basics of how search engines work. For most people, this may be something that they already familiar (or they think they are), but it’s always good to start with the basic concepts and then work your way up to the most complicated theories.
Step 2: Understand The Basic Search Engine Marketing Concepts
Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising but also inclusive of SEO.
Step 3: Choose the right SEO Training Center
A good SEO Training Center should be expertise and experience in SEO for Clients from many different industries. The Center has to own a Website with good SEO Score.
Be Aware of Inexperience Agency, eg Having sufficient Digital Marketing experience is extremely important especially in the SEO portion. without practically carried out the strategies that we learnt on Companies from different Industries.
Think Twice When an Agency is Promising a LOT, eg
We can guarantee the result to a certain extent eg, in which Google Page will your Website be ranked but no SEOer can be 100% sure of which Precise Position will your website be ranked.
Avoid Agencies who can "Provide Immediate Result", eg
All White Hat SEOer (Legal Professional SEO specialist) know that Optimization can’t be done within a few days time for a website. Why? It takes careful analysis, proper steps to optimise and allow Google to crawl onto your contents and pages that you want visitors to see, which means It Takes Time.
Step 4: Keeping up about Search Engine Algorithm & the SEO Strategies updates
In its early years, Google only made a handful of updates to its algorithms. Now, Google makes thousands of changes every year.
Most of these updates are so slight that they go completely unnoticed. However, on occasion, the search engine rolls out major algorithmic updates that significantly impact the SERPs such as:
Step 5: Choose the Right SEO Tools
SEO tools provide an advanced and convenience technical solutions with the increasing visibility of the website on Search engines. They are helpful in saving lot of costs on the manpower and time in Digital Marketing, SEO analysing and tracking.
Step 6: Practice SEO for real over different industries – Don’t just stay in Knowledge!
SEO best practices are a set of tasks designed to help improve a website's search engine rankings. Common search engine optimization best practices include on-site optimization, researching keywords, and building backlinks to a site.
Remember, "practise will make things perfect" applies to SEO too!
Step 7: Demonstrate your SEO Expertise
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