What Is Local SEO?
Local SEO is one of the search engine optimization (SEO) strategies that helps businesses to be more visible and searchable in local search results on Google.
In other words, local search is more specific to a certain location compared to general Google searches. And Local SEO refers to the process of trying to optimize your online visibility to show up in those local search results.
Local SEO is crucial because it helps you:
☑ Boost your online visibility
☑ Bring in more foot traffic to your brick-and-mortar location
☑ Attract more targeted traffic, which improves your chances of conversion
☑ Enhance your credibility and build trust
The goal of your local SEO strategy should be to rank on the first page of organic local searches as well as in your local snack pack. This ensures optimum visibility and improves your chances of attracting targeted traffic.