Beginner Steps to SEO: How to Optimise a Website for Search Engines & Users? (Chapter 15)
optimize a website for search
If you own, manage, or promoting online content via Google, Yahoo or other types of Search engine, this guide is meant for you. You might be the owner of a growing and thriving business, the webmaster of a dozen sites, the SEO specialist in a Web agency passionate about the mechanics of Search : this guide is meant for you. If you're interested in having a complete overview of the basics of SEO according to our best practices, you are definitely in the right place.
Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.
You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.
On-Page Optimisation
On-page SEO refers to any optimization that you managed and control within your website. With on-page optimizations, you aim to make your website more user-friendly and valuable to improve your rankings or visibility in search results on Google, Bing, and other search engines.
On-page optimization factors you should focus on include:
Optimise On-page with relevant and quality contents. Making your site valuable is always the best and most stable route to succeed in ranking and get searched by high volume of users.
Off-Page Optimisation
Off-page SEO refers to optimising activities you can perform outsid of your website.
It is a big bonus if your site can be listed or recommended on high credible websites such as, Government sites. This gains extra credibility which helps you to get indexed on high ranking area in Search engines and get found by Users easily.
