The website has replaced the brick and mortar store. It is even replacing some of the employees and departments in traditional offices, as it serves as a counter for selling wares. However, its usefulness depends on the competition with others serving the same industry or targeting the same audience.
It is SEO that enables your website to compete reasonably online. SEO requires you to look at three elements in your digital marketing strategy.
Website design– it refers to the number of pages, their structure, and interaction. A website design should be natural and designed with both the user and search engines in mind.
Content– content guides search engine spiders when answering the questions by online users. It also helps the users to find answers to their queries.
Competition– what are your competitors doing on their websites? Always remember that you are competing with other sites for the same audience. You have to remain ahead of them if your page is to rank top.
Ranking on search engines and the amount of traffic you get will depend on your SEO strategy. There is no static strategy you can use to enhance your online presence. The plan has to involve continuous reviews to incorporate new algorithms. But the question is – why should you make a website SEO friendly?
Why A Website Should Be SEO Friendly
Enhance Customer Experience
SEO strategies aim at improving the customer experience. Good customer experience is crucial in guaranteeing loyalty and winning return customers to the website. It makes information and pages easy to find on the site. Good customer experience also acts as an endorsement. If search engines realize that people spend more time on your website or click onto more pages, your ranking will improve.
Capture The Attention Of Search Spiders
SEO looks outwards to align with the requirements of search engines. For instance, the SEO strategy should consider the algorithms in use at the moment. Search engines update their algorithms regularly, meaning that your plan cannot remain static. If search engine spiders view your website favorably, your ranking will improve.
The main aim of digital marketing is to interact with your customers. These engagements will result in higher sales or brand exposure. Your SEO strategy should help you reach more people, get comments, allow them to spend more time on your site, and compel them to share your content. With increased engagement, your ranking will improve, and you will get the results you desire.
High ranking comes with more exposure and higher chances of selling. Your brand will also be more competitive compared to your rivals. To achieve a higher ranking, you have to work on your content, website, and consider the strategies used by your competition. A higher ranking is also an incredible source of organic traffic to your site. It results in excellent return-on-investment.
Deliver The Best ROI
Online presence and all SEO related activities are investments that must bring returns. The expenditure on digital presence must bear the desired fruits of higher ranking, increased engagement, and favorable view by search engine spiders. When all these targets and strategies fall into place, you get the best return on investment.
How To Make The Website SEO Friendly
If SEO is this important for a brand and website, what strategies should web designers use to achieve an SEO optimized site? Here are a few strategies to consider.
Make Navigation Easy
Websites aim at providing information about your products and services to potential buyers. Research indicates that visitors to a website favor a platform where information is easy to find. Movement from one page to the other should also be easy, natural, and seamless.
The best strategy to make navigation easy is to provide a site map on the home page. It allows visitors to click on any page from the landing or home page. Such a provision means that finding this information will be easy and seamless.
Choose A Domain That Is SEO Friendly
The domain name should reflect industry perception and the frequent searches the target market makes about your products. If the website is about software or IT services, choose a domain name that reflects IT services. The target audience can identify with your online brand and, therefore, find your website to be more reliable.
Choose a domain name that allows you to stand out in the industry. The name chosen should also be unique, yet inspire the confidence of potential clients. Choose a name that features somewhere in the searched terms whenever the target audience is looking for information about the industry.
Make Your Content Light and Captivating
The loading speed of a website is an incredible part of any SEO strategy. It will depend on the nature of the content available on the site and the features used in web design. A light website loads fast to deliver the best user experience.
Use a writing or content presentation style that makes it easy for readers to extract information from your website. For instance, use titles and subtitles to indicate where specific information can be found. People spend more time on such a site and will always return whenever they need more information.
Is The Website Mobile Responsive?
Website users access these platforms using a range of gadgets. They range from phones to laptops and desktop computers. However, they have multiple operating systems and coding languages. Your website must allow access through these numerous devices without losing the integrity of the information captured.
It is especially important to create a mobile-friendly website. Research indicates that more internet users are accessing websites on mobile than many other traditional gadgets. A website that is not mobile-responsive will lose while in competition with others in the same field.
Connect To Social Media
Create options for your website to connect with social media. Social media is an excellent publicity and engagement tool. It will help you to direct more traffic to your website, resulting in enhanced visibility and increased chances to sell.
Social media offers a variety of options to diversify your content. Some help you to promote your business using images while others are for heavy text usage. There are social media platforms for videos and short-text content. Variety in social media also helps you to reach a broader range of audiences. You will be serving all your customers through their preferred channel.
Caption All Your Images And Videos
Winning SEO strategies are heavily reliant on the perception by search engine spiders. It means that your performance will depend on how these search-spiders view your content. Unfortunately, the technology to read the information on images and videos is still primitive. As a result, you still have to read the details on behalf of the search engine spiders. Captioning is the only sure way to ascertain that these search spiders capture the information.
Use relevant keywords to caption your images and videos. Such captioning helps the photos and videos to rank during organic searches. It also helps them to be competitive when people are searching for specific content like videos and pictures.
Add Fresh Content Regularly
Search engines love fresh content. They will notice and rank lowly any old articles. Your target audience is also looking for new insights every time they click onto the site. If they find the same old pages with every click, their urge to click onto your website will fade.
Hire professional writers to create new and captivating information. Unpublish old articles and replace them with new and exciting blog posts. Rewrite and spin ancient articles to add new details and refresh your mode of presentation. It gives your website a fresh feel and makes it attractive to your potential audience.
Use Internal And External Links
Internal and external links build the confidence of your website. They act as endorsements of your content and brand. Each type of link offers particular advantages.
Internal-links- they connect different pages on the same website. It is a way of introducing the visitor to other pages within your site. It will increase the time a visitor spends on the site, enhance engagement, and boost the chances of up-selling or cross-selling.
External-links- the links give search engines the impression that your page is trusted. Visitors will also consider your page valuable because it is connecting them to useful resources online.
Use links sparingly and professionally. Some links are considered unprofessional and will lead to penalties. The reader must find value in the links, or else they will become a turn-off to readers.
The perfect SEO strategy is one that is informed by your current triumphs and challenges. Review and update the plan regularly to incorporate emerging trends. Hire an SEO expert to work on your website and guide your digital marketing strategy. Watch what your competition is doing online and match their plans. A winning SEO strategy must make your brand unique. It makes it easy for your target audience to identify with your brand beyond making it competitive online.