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2 Day Workplace Digital Marketing Online Course - Beginner's SEO & Digitalisation

Singapore’s leading Online Marketing company offers the most comprehensive Search Engine Optimization training course with certification. We teach only White-Hat SEO strategies that are recommended by Google. This is the main reason why our website has been dominating the Google Page #1.

 


About this Course

This course is designed to cover the basics and foundational knowledge of Digital Marketing, SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization), SMM (Social Media Marketing), and more.

Features and Benefits

Training material, instructor handouts and access to useful resources on the cloud provided

Practical Hands-on Lab exercises provided

Real-life Scenarios

Course Objectives

Acquire a comprehensive knowledge of digital marketing to leaarn Digital marketing tools and technologies, branding and sales. metrics Reporting and tracking. digital marketing tools, online customer experience manage social media - Facebook, LinkedIn, etc.

Course Outline

1. Introduction to Digital Marketing

What is Digital Marketing?

Types of Digital Marketing – Organic & Paid

Digital Marketing VS Traditional Marketing

2. Understanding the Website

What is a website?

Types of websites

3. Website Creations

Blogger

WordPress

4. Keywords Selection Strategies

Keyword Analysis

Keyword Competition

5. Search Engine Optimization (SEO)

What is SEO?

Google Algorithms and Update

On-Page Optimization

Offpage Optimization

Awarded SEO Certification Course

6. Social Media Optimization (SMO)

7. Search Engine Marketing (SEM)

8. Social Media Marketing (SMM)

9. E-commerce Optimization

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Free SEO