E-Commerce SEO - Boost Your Online Store Ranking
Ever wonder why your Online Store is not Ranking up on your Ecommerce platforms?
Why so little queries and clicks for your store performance? Optimising your Store or Website means one thing:
Higher rank when Search >> More exposure >> More $.
In the early days of SEO, site owners were able to draw site traffic easily by simply stuffing groups of keywords to link with large search volumes. Not as many people were strategically incorarating keywords as what it used to like, so those who were engaging in SEO could easily get their site on the search results page of frequently-searched keywords.
Today, SEO is not as easy since search engines now penalize the old practice of keyword stuffing. Over the past few years, search engine technology has improved to detect when keywords are being placed throughout a site in a non-helpful, out-of-context fashion for the sake of earning more traffic. The engines know that this keyword stuffing isn’t useful to users, so now they focus on more relevant, useful applications of keywords as a basis for results page rankings.
Even with complex search engine algorithms, SEO can still be used to drive traffic to your store with the right groundwork. Subscribe us or Contact us, we’ll lay that foundation in the following four steps to help you create a solid SEO strategy for your online store.
The best ecommerce SEO strategy includes:
☑ Keyword research to find the types of keywords customers are searching.
☑ Site architecture based on your keyword research.
☑ On-Page SEO through strategic keyword optimization in meta tags and content.
☑ Technical SEO to help ensure search engines can crawl your site efficiently.
☑ Local SEO to help drive local organic traffic (if you have a brick and mortar).
☑ Content marketing to drive additional organic visitors.
☑ Link Building to help improve the authority of your website.
☑ Measuring SEO Success with tools like Google Analytics and Ahrefs.
Improve on Your Response Rate. Each Ecommerce site will have their own requirement in regards of Response rate (usually is range of 75-80% and above). Many Sellers may misunderstand that in order to maintain or improve on this portion is only to respond as soon as you can, but the system calculate the percentile more than that. As the Ecommerce system can't always detect which inquires are spam and this may sometimes affect your Response rate, this is what you can do :
✐ Block Spam inquiries on time
✐ Reject Unwanted inquiries on time
✐ Inquiries to be Replied within 24h
✐ Messages in Application Messenger are to be Replied within 1h
☑ Post More Quality Products
It is Ideal to post a certain amouunt of quality products in estimate for each store, the more display products in your store, the higher the Ecommerce platform will rank your store.
☑ Research on Keywords and use appropriate Keywords in your Products Titles.
Spending time to do some online research on Trending and high value keywords to increase the oppotinuties to get found.
☑ Optimise Keywords in your Products Descriptions.
The Content in Descriptions will also cause an impact on the Store ranking