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Why Is Local SEO Important for Your Online Marketing?





Local SEO is one of the search engine optimization (SEO) strategies that helps businesses to be more visible and searchable in local search results on Google.


In other words, local search is more specific to a certain location compared to general Google searches. And Local SEO refers to the process of trying to optimize your online visibility to show up in those local search results.

Local SEO is crucial because it helps you:

  • Boost your online visibility

  • Bring in more foot traffic to your brick-and-mortar location

  • Attract more targeted traffic, which improves your chances of conversion

  • Enhance your credibility and build trust

The goal of your local SEO strategy should be to rank on the first page of organic local searches as well as in your local snack pack. This ensures optimum visibility and improves your chances of attracting targeted traffic.


1. Google My Business optimization

The listings at the top of search results make up Google’s local SEO 3-pack. Searchers can see the locations of these pizza shops on the above map, and clicking the results displays the restaurants’ Google My Business listings.

These listings contain key information like a company’s address, hours, website, phone number, and even images.

2. Local citation building

In addition to claiming your Google My Business listing, you’ll also want to build local citations.

These citations contain information like your company’s name, address, phone number, and website.

Citation building campaigns can help you earn local listings on sites like Bing, Yelp, Foursquare, Facebook, Apple Maps, TripAdvisor, and more.

3. Keyword targeting

To rank at the top of local search results, you’ll also need to target local keywords on your website and in your site content.

Let’s look at an example.

If a dental practice in the Harrisburg area wants to rank in more local search results, they could optimize their page titles, meta descriptions, and site copy to include the keywords “Top Harrisburg Dentist” or “Award-winning Harrisburg Dentistry.”

4. Rating and Review Management

For local businesses, it’s extremely important to monitor and respond to online reviews.

Ratings and reviews can appear on your website, as well as third-party sites like Google My Business, Yelp, and Facebook. Positive or negative, it’s important that you reply to all reviews in order to show customers you take their needs seriously.

5. Link building

Earning backlinks from other reputable, local businesses can also help to boost your local search rankings.

How do you earn links?

Start by creating valuable content that targets local keywords related to your business. If other sites like what they see, they can link back to your site in their own content.

6. User experience analysis Mobile friendly features

It’s also important to provide a great user experience (UX) on your site if you want to attract more local traffic.

If your website doesn’t provide a positive UX, visitors will waste no time hitting the back button — and your bounce rate will soar. High bounce rates signal a poor user experience, and search engines won’t rank your site highly if it provides a less-than-desirable UX.

Benefits of local SEO services

With the long list of services WebFX provides, it’s hard to understand how it will all work together to impact your business. The short answer is — your local SEO campaign will impact your business in amazing ways.

Searches including the words “near me” have increased by two times over the past year. That means that more and more people are looking for an easier way to find businesses close to them.

In-House SEO Team to Work on Your Local SEO

By having an in-house SEO team, we are able to control every part of the local SEO process to deliver the highest quality work for you. Our highly-skilled and competent SEO team knows what works for you so that you can rest assured and leave the heavy lifting to us!

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