What is SEO?
SEO or Search Engine Optimisation referring the process of improving website to increase the online visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
What is Google Ads?
What is Google Ads? Google Ads, or Google AdWords, is one of the Paid Advertising (PPC) advertisers bid on Google for certain keywords in order for their clickable ads to appear in Google's search results. Businesses or Advertisers have to pay for these clicks and the leads converted, this is how Google makes money from search. Detailing the Google Ads auction, bidding process and explaining important factors like Quality Score and cost-per-click. If you're asking "How does Google Ads or AdWords Work?" This page is for you!
Google Ads Frequently Asked Questions
I only want qualified leads. How can you help me get that?
Our agency consistently does A/B tests to study what Ads, bidding strategies, landing pages or keywords search terms bring in the most qualified leads. To date, this is the most cost-effective & efficient way to discover what works, and what doesn’t. These data from the A/B test is captured in both Google Ads and Google Analytics. Our data analysis allows us to determine the next optimization steps in order to capture the most qualified leads for you.
How much budget do I need for Google Ads?
At East Side Mafia, we help recommend Google Ads budgets only after diving into your business goals and doing in-depth keyword research, target audiences, and understanding your products or services. After this analysis, we provide a budget recommendation that aligns with your core strategy and business goals. Please contact us to find out more, as this is one of our key competitive advantages. In any case, the name pretty much says it all.
Why Does A Campaign Need To Be Optimized & Managed Each Month?
Your campaigns need to be managed and optimised daily/ monthly to make them work better over time. This allows you to expand on them. Creating new Ad Groups & Keywords, killing off irrelevant Ads or Keywords that just ain’t performing. Schedule an appointment with our Google Ads Expert and we will explain further in detail the benefits and potential you are missing out on!
Why is there a waiting list to work with your agency? Are you shorthanded?
Due to a huge percentage of our business coming from referrals, and our dedication to delivering the highest standard of work possible, there are times when we have a waiting list of new projects. Please contact us to check our availability, and we’ll (a human being) get back to you within 2 hours!
What Are the Differences Between SEO and PPC?
SEO vs. PPC are actually about different approaches to advertising online.
What is PPC?
PPC or Paid-Per-Click is an online advertising model in which advertisers pay when each user clicks on one of the online ads. There are different types of PPC ads, but one of the most common types is the paid search ad, eg: Google Ads.
SEO or Search Engine Optimisation is sometimes used as an umbrella term that includes PPC or Paid-Per-Click, but because PPC refers strictly to paid advertising, they are actually separate. PPC is about getting traffic via paid ads whereas SEO is more about acquiring, monitoring and analysing organic (unpaid) online traffic.
SEO and PPC both heavily rely on keywords to drive traffic to business websites and web pages. Though the marketing techniques used for each are different, they are both focused on traffic flows and how these relate to marketing activities. People will use search engines to search for something that they’re looking for, and they’ll be able to find it by the organic results (SEO) or by the paid results (PPC in this situation, Google Ads).
Most people search online before buying anything so having a strong presence in search is crucial and using a strategic combination of both can boost your visibility in the long term.
SEO is for organic traffic – so that’s unpaid or free listings, and Google Ads is for targeted ads that you pay for. They can be complementary but only if the website itself is SEO-friendly first, then Google Ads has a greater chance of being successful.
SEO vs. PPC or Paid Ads Comparison
on Return-On-Investment / ROI
✅ SEO has 20x more Click-Through-Rate than Paid Ads with Lower Costs
✅ SEO is better for branding
✅ SEO is better in Long-term, Traffic and ROI. Generally more suitable and applicable in B2B Marketing
☑️ Paid Ads create immediate results which is faster than SEO that usually takes 3months to see effects
☑️ Paid Ads has more stable effect : Eg, Google Ads does not suffer the same turbulence that the organic results can suffer from
☑️ Paid Ads is better for Short-term promotion or B2C marketing that provide Instant services or sales to customers
When you use SEO and PPC Ads together, you can: ☑️ Increase your brand’s visibility SEO and PPC ads double the amount of visibility that you can get in search. Both your organic result and a PPC ad increase the number of opportunities that searchers have to visit your page. ☑️ Boost traffic Using SEO and PPC together gives you the best chances of earning valuable traffic. PPC helps you earn traffic quickly, and you can start pulling in leads as soon as you launch your ad. When you add in SEO, you’ll start pulling in long term traffic. Using both strategies lets you have the best of both long-term and short-term traffic. ☑️ Using PPC keywords to optimise SEO Using Google Ads to bid for the same keywords you target with SEO means more exposure for those keywords. Furthermore, testing keywords using PPC ads can help you figure out which keywords will be the most effective for your SEO campaign.
If your website is on the newer side, you can prioritize your PPC campaign first as it can take a while for SEO rankings to become established, but don’t ignore your SEO during this process.
What Most Agencies Won’t Tell you
Getting Google Ads to be profitable can be hard work initially. Daily traffic and click reports are of no use if they don’t bring justified returns. If you don’t have time to waste, and want fast results, speak to us today. Don’t save a few bucks on amateur agencies and lose thousands of dollars.
With MY MARKETING FOX , get an entire team of digital marketing experts backing you up for the cost for one. Our strategy is to create standalone, high-converting landing pages to send your PPC traffic to. Our direct-response copywriting and design approach seeks to generate for you, as many leads and sales as possible.
If you’re looking to generate leads, you can look to our team of digital marketing experts. MY MARKETINNG FOX is your one-stop digital marketing agency, and we’re focused on driving real results. In the past years, we’ve generated over 1 million leads for our clients.