Professional service companies are relatively slow to adopt online lead generation technology. This is not surprising, as many commonly used online lead strategies, such as contests and sweepstakes, are simply inappropriate for many professional service companies and their clients.
In addition, many experts mistakenly believe that the only way to generate new leads is through referrals and networking. But ... The world is changing! The new model of business development has already created an important stream of qualified leads for many professional services companies.
Effective online lead generation technology
Like traditional lead generation, new models rely on demonstrating expertise and building trust, but these goals are achieved online. As online marketing continues to evolve, here are 10 proven lead generation technologies that work for today's professional service companies.
Many potential customers want to learn how to solve their problems. If the prospect is remote and computer savvy (and are there any executives who don't have a computer or smartphone these days?), One of the first things they do is ask a question, problem, or problem on Google. Is to search. Search engine optimization (SEO) provides tools to match qualified customers with online content. And if you play your card correctly, you will be on their candidate list when they search for services.
Another proven way to get on your prospect's radar is to buy a search engine results page for relevant keywords. This technique gives you more control over the keywords you want to associate. As the name implies, you only pay when someone clicks on your link. PayPerClick (PPC) leads are of higher quality because prospects are often looking for a specific solution. In addition, PPCs are fully traceable and are usually cheaper than traditional print ads. It's a fascinating combination.
Most professional service websites are not designed to generate leads. In fact, most are mostly "anti-read generators". A company-centric website filled with jargon has a lot of professional services. They are completely passive and useless. If the visitor doesn't understand what you're doing and what problems you can solve for them, they go elsewhere. Compare this to a lead generation website that makes it easier for customers to understand your value proposition, download valuable information, and request a quote. The impact on online lead generation can be dramatic.
4) ONLINE WEBINARS
A webinar is a web equal of a seminar or different academic event. The lead producing webinar is commonly provided freed from charge. Because it calls for registration, you may gather simple data on a session`s attendees. Like its offline cousin, a webinar ought to be academic — now no longer a thinly-veiled income pitch. The key to a successful webinar is to choose subjects that can be of high-quality hobby and cost your perfect goal client. Over time, attendees come to believe your company and might be probably to recollect you after they have an applicable need.
A proven online lead generation strategy is to provide a summary or complete research report in the industry they served. You will benefit from two ways. First of all, these documents are excellent lead generators. Next, enhance your reliability and strengthen your online brand. Make sure your research topic is a special concern that your research topic is a special concern. In addition, these research studies can be a great way to partner with industry groups or non-competitors to reduce marketing costs and increase credibility.
Video is everywhere today, and for good reason. It is an ideal marketing medium for professional services firms. Nothing builds credibility like a flagship client explaining how your firm solved their problem. It`s almost like automating the referral process. Video can be used to present your firm, explain complex services or introduce your team. In each of these roles, video can perform important lead generation and lead development functions.
7) WHITE PAPERS OR E-BOOKS
One of the maximum not unusualplace on line lead producing techniques, white papers can set up credibility and generate certified leads. You can provide the white paper in your website (both to be had loose or at the back of a registration screen), or you may distribute it thru third-celebration services. White papers additionally make notable pay-per-click on offers. A version at the white paper is the ebook. Typically longer than a white paper, it serves a comparable function. If you ebook is going into notable intensity on a subject, it is able to generate a notable deal of buzz and set up your reputation.
Social media advertising, or social media targeting, are advertisements served to users on social media platforms.
Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform. In many instances, when the target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with a lower cost of acquisition.
I left blogging for last because of its unique role in online lead generation. To be honest, blogs don’t generate a lot of direct leads. But blogging is probably the most effective driver of leads to your website. Because a blog allows you to create a wide range of keyword-laden content that can be found in the search engines, it can draw a lot of qualified prospects to your website (this assumes that you host your blog on your website — which I strongly recommend). You can further promote your blog posts on Twitter, LinkedIn and Facebook. Without a blog, your SEO efforts will be handicapped.
These 8 online lead generation techniques alone can be the basis for a strong marketing plan. Adding traditional marketing tactics such as face-to-face networking and trade show marketing (if applicable) provides an impressive strategy for building preferences in the market. Online marketing and traditional marketing are a powerful combination.
We already have users who are enjoying the new lead generation ads. Listen to what Angela, a marketer from Singapore had to say:
“The new lead generation ads are awesome! I’m in awe.”