Have you ever wondered how small businesses grow their SEO efforts on a limited budget? It all comes down to prioritizing your needs and effectively measuring your success along the way. That is key to growing your online presence while saving your business big money in the long run.
What Is SEO for Small Businesses?
Search engine optimization is the process of optimizing your business’s website so that it can be found and indexed by search engine crawlers, which are bots that trawl the internet, finding and ranking content. Successful SEO for small businesses involves using several key components of content marketing.
Why Small Businesses should care about SEO?
When consumers have a problem, they turn to search engines for answers and solutions. Powerful algorithms like those used by Google ensure relevant web pages rise to the surface.
The top three positions on any given search engine results page (SERP) receive the majority of clicks, with links at the bottom of the page receiving only about 2% of clicks. For most searchers, the results on page 2 and beyond barely exist.
SEO best practices can help your website rank highly in SERPs and thus gain more organic traffic. More visitors means you’ll have more opportunities to get your brand messaging in front of potential customers and ultimately drive more sales.
When looking for an SEO specialist, consider professionals who:
Have a track record of positive results. Ask for a case study or client referral to learn more about their capabilities.
Keep their finger on the pulse of the latest SEO best practices. Ask about recent challenges the specialist has overcome to lean more.
Use data to make informed decisions. Gut instincts can be beneficial, but the most successful SEO professionals use data and analytics to fine-tune their strategies. Ask what kind of tools they use to assess their strategies.
Have creative writing experience. Many aspects of SEO are designed to please Google algorithms, but just as important are the real people who visit your site. Ask for samples of web content to ensure the people you hire can appeal to real consumers.
Does not guarantee the specific position that they can help your website to rank
Does not charge extra costs on other areas
Here are the main types of SEO for Small Businesses:
On-page SEO
Off-page SEO
Local SEO
Ecommerce SEO
Technical SEO
Video
Remember, SEO is a long-term strategy. If you don’t see results right away, that’s normal. It takes time for Google’s bots to read and index new webpages. It often takes three months or more before you start seeing significant movement in your analytics. Keep optimizing your pages and sign up for our newsletter to get the latest SEO tips and news. Here at My Marketing Fox, we strive to provide small business search engine optimization that is tailored to your exact needs. We work to achieve this while at a price that works best for your business.