Beginner Steps to SEO - Search Engine Algorithm (Chapter 2)

Have you ever wonder how major search engines such as Google, Baidu, Binge, Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant and useful to users?

Welcome to the world of Search Engine Optimisation (SEO) Chapter 2.

If you try to type in Google and ask what an algorithm is, you will discover that Google defines it as “a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.”

Search Engine Algorithm is indeed a system that Search engines use to determine what types of queries the website should show up for in the users' search results. However, there are some factors that will affect the search results, such as

⇢ Quality of the website

⇢ Urls

⇢ Theme of the webpage

⇢ Content of the webpage

⇢ Images

⇢ Speed

⇢ Internal Links

⇢ External Links

Algorithms are also used to determine where in organic search results a particular website should be displayed for a specific query.

That being said it’s actually all About the Users' Intent. Search algorithms aim to work as a large collection of other algorithms and formulas, each with its own purpose and task, to produce results a user will be satisfied with.

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